Biogen's new CEO Chris Viehbacher looks to ads, patient outreach to boost promotion of new drugs,Biogen’s new chief executive Chris Viehbacher is already thinking strategically when it comes to drug marketing.
Biogen's new CEO Chris Viehbacher looks to ads, patient outreach to boost promotion of new drugs
Biogen’s new chief executive Chris Viehbacher is already thinking strategically when it comes to drug marketing.
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