Citing sustainability, Starbucks wants to overhaul its iconic cup. Will customers go along?,A barista grabs the mug, dries it and prepares Patton’s order — a 16-ounce Starbucks double espresso on ice. “Saving the environment is important and all, but I probably come here more in knowing that I’m going to get a dollar off,” says Patton, 27, a cancer researcher at Arizona State University. Just as noteworthy as what they're carrying is what they are not: the disposable Starbucks cup, an icon in a world where the word is overused.
Citing sustainability, Starbucks wants to overhaul its iconic cup. Will customers go along?
A barista grabs the mug, dries it and prepares Patton’s order — a 16-ounce Starbucks double espresso on ice. “Saving the environment is important and all, but I probably come here more in knowing that I’m going to get a dollar off,” says Patton, 27, a cancer researcher at Arizona State University. Just as noteworthy as what they're carrying is what they are not: the disposable Starbucks cup, an icon in a world where the word is overused.
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