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Music is key to converting consumers’ good intentions to actual purchases in ethical and sustainable markets
Music is key to converting consumers' good intentions to actual purchases in ethical and sustainable markets,Companies selling ethical and sustainable products should use up-tempo major mode music in their marketing to help well-meaning consumers convert

Music is key to converting consumers’ good intentions to actual purchases in ethical and sustainable markets

Companies selling ethical and sustainable products should use up-tempo major mode music in their marketing to help well-meaning consumers convert