National Burger Chain Testing New Menu Upgrades in Town | Greyson F | NewsBreak Original,The larger the brand, the more difficult it is for it to pivot. This is especially true when it comes to the restaurant industry. While smaller, stand-alone restaurants are able to adapt and bring in new menu items without much effort, it can take considerable time for restaurants with hundreds of locations to do the same. Fast food restaurants are known for their consistency, regardless of the location you visit. However, in order to test markets and see how the general public will respond, the massive corporations may select a handful of testing destinations before rolling out menu updates nationwide. This is exactly what is going on in both metro Phoenix and Tucson in regard to the largest restaurant chain in the world.
National Burger Chain Testing New Menu Upgrades in Town | Greyson F | NewsBreak Original
The larger the brand, the more difficult it is for it to pivot. This is especially true when it comes to the restaurant industry. While smaller, stand-alone restaurants are able to adapt and bring in new menu items without much effort, it can take considerable time for restaurants with hundreds of locations to do the same. Fast food restaurants are known for their consistency, regardless of the location you visit. However, in order to test markets and see how the general public will respond, the massive corporations may select a handful of testing destinations before rolling out menu updates nationwide. This is exactly what is going on in both metro Phoenix and Tucson in regard to the largest restaurant chain in the world.
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