Pharma advertisers’ coveted 50+ audience flocks to streaming TV, Roku analysis says,One of the reasons pharma marketers rely on TV advertising is because that’s where the target audience is. However, one of its key demographics — the 50-plus market — is on the move, according to Roku research and analysis. More than half (55%) of the 50-and-older households that own a
Pharma advertisers’ coveted 50+ audience flocks to streaming TV, Roku analysis says
One of the reasons pharma marketers rely on TV advertising is because that’s where the target audience is. However, one of its key demographics — the 50-plus market — is on the move, according to Roku research and analysis. More than half (55%) of the 50-and-older households that own a
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