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‘Top reviews’ on Amazon help influence shoppers — but posting more than 3 can backfire
'Top reviews' on Amazon help influence shoppers — but posting more than 3 can backfire,A new study finds that reading too many featured reviews alone can cause shoppers to lose interest in making a purchase.

‘Top reviews’ on Amazon help influence shoppers — but posting more than 3 can backfire

A new study finds that reading too many featured reviews alone can cause shoppers to lose interest in making a purchase.